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Narrowing Down Your SEO Keywords to Improve Traffic
While Google keeps surprising us with the changes to their algorithm, one thing that has always remained consistent is the need for keyword research. No matter how small or large your organisation is, keyword research is essential if you want Google to rank your website on page one. The key is to look into all the possible avenues of what your customers are looking for and what they are searching to find it in order to really boost the prospects of your SEO (Search Engine Optimisation). Firstly, before we discuss the importance of narrowing down your keyword for search engine traffic, let us provide you a little insight as to what we actually mean when we say keyword research.
What is Keyword Research?
What do you do when you have to find the answers to certain queries? You Google it. Have you ever wondered how or why particular businesses, blogs or other websites appear when you’re carrying out these searches? Well, that’s the power of search optimisation. To guarantee the best user experience, Google will rank a website based on two major factors, it’s credibility and its relevance to the search term. It’s typical that people won’t look beyond the first page of Google to get the answers they need, which is why ranking for page one is so important.
Achieving this page one ranking can be tough, but luckily there are a number of SEO strategies that can be implemented to improve the likelihood of Google giving you a good score. But first and foremost, it’s best to work closely with an SEO company who can access the data that tells you which keywords—relating to your products and services—have the highest search volumes. When selecting these keywords, here are few of the most important points your SEO company will consider.
- Use A Variation Of Long Tail And Short Tail Keywords
When browsing the web, people will typically use two different keyword variations: long tail and short tail. Long tail keywords are more specific, and generally consist of three or more words to pinpoint precise details like location or product style (e.g. best gas fitters Adelaide). Short tail keywords are the more generic alternative, and they’re usually more competitive because of the high search volume (e.g. plumbing Adelaide). To reach a broader audience, it is recommended you incorporate both long tail and short tail keyword to accommodate both kinds of browsers!
- Decide Whether To Use Stop Words Or Not
A majority of users skip the stop words while typing their keywords in the search bar. If you’re unfamiliar with the concept of stop words, they’re essentially words like “the” and “for” that Google is programmed to ignore. For example, ‘used cars for sale’ wouldn’t rank as well as ‘used car sales’ because Google will filter out any unnecessary information with the intention of giving the web browser the best user experience. With this in mind, the most effective keywords will not include stop words as this will allow google to rank them higher.
- Singular and Plural Keyword
When narrowing down your keyword list to get the best out of your SEO services, consider whether people are more likely to search for singular or plural alternative. This is when you really have to put yourself in the consumers shoes and identify whether your product is likely to be purchased in multiples or on their own. Although it’s only a minor detail, Google finely combs through all the details to try and get the most relevant data for consumers.
- Leave Out The Punctuation
Google typically won’t register punctuation like dashes, full stops, and apostrophes, so ignore them when you’re being flagged up when writing your SEO content. This is because people don’t typically add this level of detail to their searches, so Google does the hard-word for them and assumes the appropriate meaning to filter out results. For example, while it’s grammatically correct to say ‘second-hand cars’, opt for ‘second hand cars’ instead. Be sure to check three times over that all your spelling is also correct! Incorrect spelling could be detrimental the success of your SEO, because if the keyword is spelt incorrectly, you won’t rank for it!
Narrowing down your keyword search list will allow you to get the absolute most out of your SEO content. By following the guidelines above, you can ensure that your keywords are perfectly curated for the search engines ranking system, there for boosting your overall organic traffic. For the best possible outcome of your SEO content, spend time writing a collection keyword specific posts or pages to ensure you have covered all the possible long and short tail keywords you potential customers might search to find you. Happy keyword researching!
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