At the interview to the online Russian "Business-magazine", Olga Kharitonova, the Chief of Portal Info company, told about the advantages of online advertising in the context of world financial crisis. As Olga explained, such advantages of online advertising as targeting, complex approach and economic benefit, provide optimal commercial benefit by saving advertising budget 3-4 times more than traditional mass media.

"Thus, we can confidently predict advertising budgets redirection towards online advertising, and new customer inflow from previously uncovered segments" – the leader of online advertising industry in Tyumen summarized.

---